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The Perez Code

Growth Mindset Blueprint

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Table of Contents


  1. 01The Belief Audit
  2. 02Reframe Failure

01The Belief Audit


Every ceiling you have hit was installed by a belief you once accepted without question. 'I'm not good with money.' 'I'm not a real businessperson.' These are stories, not facts.

A growth mindset starts by treating your beliefs as hypotheses you can test and replace.

Exercise · List the Lies

Write the three limiting beliefs you say about yourself most often. Next to each, write one piece of evidence that contradicts it.

02Reframe Failure


Fixed-mindset people avoid failure; growth-mindset people mine it. A failed launch is not who you are — it is data about what to change.

Keep a failure log. For each miss, record the lesson and the next action. Over time the log becomes your most valuable asset.